Music Marketing Coaching

Music marketing today goes beyond posting content or chasing trends. It’s about understanding music marketing and the music business as a system and applying it strategically to build an artist career. At PopLab Zürich, we teach music marketing strategies for artists, including release planning, audience targeting, paid ads, campaign execution, and more with a clear focus on short-term results and long-term growth.

You’ll learn how to evaluate opportunities, plan release campaigns, and use both proven and non-obvious marketing strategies to build sustainable momentum in today’s music industry.

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Music marketing isn’t just about promoting a release. It’s about understanding how artists are grown and scaled in the music industry. At PopLab Zürich, we show you how labels plan releases, build audiences, and allocate resources and how this thinking can be adapted to your current level. You’ll learn what growth really means at each stage, how much work it takes, and how to make decisions that move your career forward over time. The goal is clarity, not shortcuts, so you know where to focus and what actually matters.

Learn Music Marketing Strategies to Promote Your Releases

Charismatic male musical artist portrait

TOPICS AVAILABLE

A Sustainable Marketing Strategy

  • How to plan both your long term as well as your per-release strategy

  • Creating a strategy around your specific monetisation goals

  • Aligning strategy with branding & fan-building

Awareness Stages, Copywriting & Creatives

  • What are marketing funnels and how do they work

  • Copywriting techniques and how to tap into your audiences emotions

  • Create outstanding content creatives that actually convert

Analytics in Music Marketing

  • What are KPI’s and why are they so integral

  • Learn how to efficiently read your analytics and understand your marketing efforts

  • Analytical thinking, agility and taking action

Marketing & Growth Tools

  • Create and run paid social media ad campaigns through Meta, TikTok and more

  • Influencer Marketing - pitfalls and benefits

  • All about marketing stunts

  • What’s the reality of music marketing in the industry

Budgeting

  • Learn to budget your marketing efforts and what to focus on at which stage

  • Budget optimisations

Playlisting & Radio tactics

  • Learn how to get onto playlists

  • Learn the mindset behind curators and how playlisting works (and what doesn’t work)

  • Learn how to get on the Radio

is Our Music Marketing Coaching Right For You?

Who is this for

  • You have music out (or ready to release) and want to grow beyond trial-and-error

  • Are serious about understanding how marketing actually works, not just copying tactics

  • Want to build sustainable growth, not short-term spikes

  • Are open to learning how to read and use data to guide decisions, even if it’s new to you

  • Care about long-term career development, not hype or shortcuts

Not sure if this is the right fit? You’re always welcome to reach out — we’re happy to look at your situation and point you in the right direction. Contact us here.

How It Works

  • Sessions are 1-on-1 and fully personalized

  • Available in Zurich Kreis 5

  • Book one topic or mix multiple across sessions

  • Apply below with your motivation and a sample of your music.

  • Your coaches will be both Easnadh & Timon. Each coaching their specialities. See more in the ‘about us’ section.

PRICES

SINGLE LESSONS

1x60MIN LESSON

179 CHF

BUNDLE OPTIONS

5x60MIN LESSON PACK

895 CHF

10x60MIN LESSON PACK

1’790 CHF

Apply now for a chance to enter our music marketing coaching.

Apply Now ➺

Our proven successes

Some of our successes include:

  • Over 230k playlist followers - see some of our playlists here

  • Over 100M streams

  • Over 300k CHF ad budget spent on marketing

  • Growth rates of >400%

  • Sync deals with huge brands, like fitness brand ‘Les Mills’

  • 🥈 Global Young Entrepreneur in Music Tech 2023 - awarded by Universal Music Group & Music Ally

  • And more…

 FAQs

  • Because without understanding music marketing, growth is mostly accidental.
    Many independent artists believe that getting on a Spotify playlist or posting consistently on social media will solve everything but without a broader marketing framework, it usually doesn’t. Even when attention comes, it rarely turns into lasting growth if the rest of your marketing, audience strategy, and follow-up are missing.

    Understanding music marketing gives you the structure to turn attention into momentum, so opportunities support your long-term career, not just short spikes.

  • Yes. In fact, marketing is often most effective when your audience is still small, because you can test ideas, learn what resonates, and build the right foundations early, instead of guessing later.

  • Because growth needs both a clear identity and a structured approach. Marketing can’t work properly if your artistic direction, positioning, or message isn’t defined, without that foundation, even good marketing efforts fall flat. Music marketing builds on artist development by turning a clear identity into consistent fan growth and momentum over time.

    When both are in place, releases connect, audiences grow intentionally, and progress becomes repeatable rather than accidental. Music marketing connects the dots between releases so growth becomes repeatable, not accidental.

  • No. You don’t need a big budget, but you do need clarity on where time or money actually makes sense. Smart planning, realistic goals, and knowing what to prioritise matters far more than spending a lot.

  • Yes. For music marketing, you need finished or nearly finished music — ideally ready to be released or already released. Marketing only works when there is something concrete to build around, test, and grow. This isn’t about developing ideas from scratch, but about learning how to support real releases, build momentum, and grow an audience intentionally.

    If your music isn’t ready yet, Artist Development is usually the better starting point.

  • Not at all. You can focus on just one area — like ads, branding, or release strategy — or combine topics over multiple sessions. We'll guide you based on your goals and current problems.

  • Yes. Bands are welcome. One member is included in the session fee; additional band members attending the same session are subject to an extra fee. If more than two members attend, we recommend online sessions to ensure a smooth and focused setup.

  • These are 1-on-1 coaching sessions tailored to your needs. Think of them as focused, strategic conversations where we help you build your artist career step by step.

  • Yes, single sessions are available — though many artists choose to book multiple for deeper development.

  • Yes. A trial lesson is always part of our selection process and serves as the second step after the initial application. It allows us to work together briefly and confirm mutual fit before moving forward.

  • Sessions are available in our Zurich studio in Kreis 5. We make exceptions for bands joining, they can be online for certain topics.